If we think about the nutrition value of KFC...what can be shouted anyways? It's plain and simple that deep fried chicken is no bestfriends to a good healthy life. But what makes people still wanna eat it? The awesome taste ofcourse. But at this new age of smart educated ppl with conscious mind of what's good and what's bad, what make em opt for KFC nevertheless?
SMELL. "Good things come together with KFC". True! That includes the awesome smell!! That's one of the strongest branding of KFC.
True life example. We were driving back to Penang after lunch when we decided to stop at Tapah R&R for a loo break. Shafiq saw the KFC. "KFC!!" and i replied "dah makan lunch kan tadi??". But once I opened the car door, the smell of fried chicken shoved up my nose, straight to my head and I went "oh my god!!! bau sedap and kuat gila siot!!" and quickly turn to my handbag, took out some cash and head up for some fried wings. Gila siot. The change in my decision was less than a minute!
What a great branding and marketing tactic!
Nyammmm!
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